Back to reportSignal 04 of 09
Whether AI tools use your content in their answers
Why this matters
Generative Engine Optimization determines whether AI tools like ChatGPT, Claude, and Perplexity use your content when generating answers. AEO is about being cited in search. GEO is about being the source AI synthesizes from.
AI systems weight three things above everything else: expertise signals (E-E-A-T), topical depth, and verifiable citations. Brands that define the vocabulary of their industry dominate generative AI results.
The gold standard
- Complete E-E-A-T signals: author expertise + publisher identity + publication dates
- Topical hub architecture with pillar pages and cluster content
- Research citations linking to peer-reviewed sources, studies, or verifiable data
- A glossary or terminology hub defining industry vocabulary
- Article/BlogPosting schema on editorial content
- Deep internal linking (50+ links showing topical breadth)
- Regular publishing cadence with a blog or insights section
What we found on your site
E-E-A-T signalsMissing one or more of: author markup, publisher markup, or publication dates
Author expertise (Person schema)Anonymous content is deprioritized in generative results
Publisher identityAI cannot verify who published this content
Publication datesAI treats undated content as unreliable
Topical hub structureFlat site structure signals no topical depth
Research citationsNo links to peer-reviewed research, DOIs, or verifiable data sources
Glossary / terminology hubNo glossary found. Brands that define terms dominate AI results for category keywords.
Article schemaAI cannot distinguish your content from marketing copy
Blog or articles sectionNo /blog, /insights, /news, or /articles section detected
Deep internal linkingundefined internal links found (50+ is strong)
What to do next
- Add complete E-E-A-T signals: Person schema for authors, Organization schema for publisher, datePublished on all content
- Add verifiable citations to industry research, studies, and data sources. AI strongly prefers content backed by evidence.
- Create a glossary or terminology page defining key terms in your industry. This is the fastest path to owning category keywords in AI answers.
- Launch a blog or insights section with substantive, expertise-driven articles. Regular publishing builds the topical depth AI rewards.
- Restructure internal linking into topical hubs. Cluster related content around pillar pages with 20+ cross-links.