Back to reportSignal 02 of 09
How clearly AI can understand your business
Why this matters
Structured data is how AI reads your site. Without it, AI systems parse your HTML as unstructured text and guess at what you do. With it, they know exactly who you are, what you sell, what people say about you, and how to recommend you.
Think of structured data as the labels AI looks for. A human can glance at your homepage and figure out you sell consulting services. An AI agent needs machine-readable labels: Organization schema says who you are, Product or Service schema says what you offer, FAQPage schema gives it ready-made answers to cite.
The gold standard
- Organization schema with legal name, description, logo, contact, and sameAs social links
- Product or Service schema on every offering with pricing and availability
- FAQPage schema with real buyer questions and direct answers
- SpeakableSpecification on key content blocks for voice AI
- Person schema for every author with verifiable credentials
- 8+ schema types covering the full depth of your business
What we found on your site
10 schema types detected. 0 critical types missing.
OrganizationTells AI who you are, your legal name, founding date, contact details
ProductLets AI read your catalog, pricing, and availability
ServiceDescribes what you do in machine-readable format
FAQPageGives AI direct Q&A pairs it can cite as answers
BreadcrumbListMaps your site hierarchy for AI navigation
SpeakableSpecificationTells voice AI which content to read aloud
ArticleMarks your editorial content as authoritative
ReviewLets AI surface your social proof and star ratings
AggregateRatingProvides aggregate review scores for AI recommendations
PersonVerifies author expertise for E-E-A-T signals
LocalBusinessLocal discovery for Google AI Overviews and Gemini
HowToStep-by-step content AI can surface as featured answers
VideoObjectVideo metadata for multimodal AI discovery
WebSiteSite-level metadata including search action
What to do next
- Add Organization schema with your legal name, logo, description, and sameAs array linking all social profiles
- Add Product or Service schema to every service page with pricing, availability, and description
- Add FAQPage schema with real buyer questions and concise answers
- Add SpeakableSpecification to your most important content blocks so voice AI knows what to cite
- Add AggregateRating schema so AI can surface your star ratings in recommendations
- Aim for 8+ schema types to signal comprehensive machine-readability