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AI assistants are reading your business less clearly than competitors whose sites are easier for AI to understand. That gap softens your lead flow over time.
Each signal is scored against the routine questions a buyer in your category would actually ask an AI assistant.
Your business is not weak. It means AI tools like ChatGPT and Google may not be understanding your business clearly yet.
Some signals on your site may be making it harder for AI to understand your business and show it to buyers.
Start with the biggest gaps first. That is where you are most likely to improve visibility.
Any dollar figure is an estimate based on available data. Use it as a guide, not an exact number.
A buyer asks AI for a recommendation in your category. Out of 100 of those queries, here's where you fall out of the running.
That makes you less likely to show up when buyers ask AI who to trust.
Competitors whose websites are easier for AI to understand get picked in roughly 62 of 100. That gap adds up across your lead flow over time.
Here's the simple truth: AI can reach your site — but it's not choosing you. That shows up as fewer calls, weaker leads, and missed revenue.
Your site is accessible. You're in the system.
What that means for your business:
When AI isn't clear on who you are or what you do, it skips you.
What that means for your business:
You don't need to fix everything — just the signals that drive trust.
What that means for your business:
Each row is one of the nine ways AI looks at your business. The shaded band shows where most companies in your space score. The line down the middle is the typical company. Where your bar is shorter than that line, you are behind.
Add their URL to swap the anonymized peers above for a named, side-by-side comparison. Stays private to your session.
A buyer sees a clean, well-built page. AI tries to pull out the facts about your business and comes up short. The right panel is what AI actually got from your site.
Rough range based on the four inputs below. Treat it as a pattern, not a precise number.
On the call, we walk through the 3 gaps that matter most for your business, why each one is costing you visibility, and the order to fix them. No proposal pressure, no slide deck. Just a clear next step you can act on whether or not we end up working together.