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Signal 07 of 09

What outside sources say about you

20/100Currently limiting your visibilityRefanalytics.com

Why this matters

Press coverage, review profiles, case studies, and third-party citations are how AI validates that your business is real, trusted, and worth recommending. Without these signals, AI systems have no external proof you exist. They skip you and recommend competitors who do have this coverage.

Each additional review platform increases LLM recommendation probability by up to 15%. Businesses with 3+ review profiles get 4x more AI recommendations than those with zero.

The gold standard
  • Profiles on at least 3 review platforms (G2, Trustpilot, Capterra, Clutch, BBB, Google Business)
  • Minimum review counts met per platform (G2: 5+, Trustpilot: 10+, Capterra: 3+)
  • Active press page or newsroom on your site
  • Press releases syndicated through PR Newswire, BusinessWire, or GlobeNewswire
  • Case studies with measurable client results
  • Testimonials page with real client quotes
  • Wikipedia or Wikidata entity entry

Review platform coverage

0 of 6 review platforms found.

G2

Not found. Minimum for AI inclusion: 5+ reviews.

Trustpilot

Not found. Minimum for AI inclusion: 10+ reviews.

Capterra

Not found. Minimum for AI inclusion: 3+ reviews.

Clutch

Not found. Minimum for AI inclusion: 3+ reviews.

BBB

Not found. Minimum for AI inclusion: 5+ reviews.

Google Business

Not found. Minimum for AI inclusion: 5+ reviews.

Press and media coverage

Press pageNo press page found on your site
Newsroom / media hubBrands with newsrooms receive 4x more AI citations
Press release links (2)2 press-related link(s) found
Syndicated distributionNo syndicated press distribution detected
Media kitNo media kit found

Case studies and social proof

Case studiesNo case studies found. The highest-converting trust signal for B2B buyers AND the strongest E-E-A-T content for AI.
Testimonials pageClient testimonials are indexable
Client logosNo client logo section found
Wikipedia / WikidataNo Wikipedia or Wikidata entry. Primary training source for all major LLMs.

What to do next

  1. Create profiles on at least 3 review platforms. G2, Trustpilot, and Google Business Profile are the highest-impact starting trio.
  2. Publish 3-5 case studies with measurable client results. Case studies are the strongest E-E-A-T content for AI citation.
  3. Add a press page to your site linking to all coverage, press releases, and media mentions.
  4. Syndicate press releases through PR Newswire or BusinessWire. Syndicated releases are indexed by LLMs as high-authority signals.
  5. Work toward a Wikipedia or Wikidata entry. These are primary training sources for every major LLM.