About Adam
Adam is the Founder and President of Adam Silva Consulting, where he works with organizations to strengthen their digital strategy, modernize online infrastructure, and prepare for shifts in how businesses are discovered and evaluated. His work is centered on helping companies improve clarity, trust, and performance across their entire digital presence.
With over a decade of experience in digital commerce, business strategy, and online growth, Adam has spent his career at the intersection of e-commerce, digital operations, and emerging technology. He brings a practical, hands-on perspective to how businesses scale, adapt to changing platforms, and create more effective customer-facing experiences.
Through the ASC blueprint, Adam helps companies navigate the next phase of digital competitiveness—focusing on how website structure, data organization, and trust signals influence both human decision-making and the growing role of AI-driven discovery. He is known for a diligent, problem-solving mindset that helps clients manage complexity with confidence and clarity.
Beyond client strategy, Adam is a dedicated researcher of the evolving relationship between AI, search, and commerce. His work is driven by the belief that for businesses to thrive, they must become more structured, more credible, and easier for both people and machines to understand.
Core Expertise
- Universal Commerce Protocol (UCP) Implementation
- Agentic Commerce Protocol (ACP) Integration
- Agent Payments Protocol (AP2) Trust Layer
- Answer Engine Optimization (AEO)
- Generative Engine Optimization (GEO)
- JSON-LD Schema Architecture
- AI-Mediated Transaction Infrastructure
- Enterprise AI Transformation Strategy
Track Record
Latest by Adam

Entity Building: Why AI Cites Entities, Not Websites
Adam Silva explains why AI systems cite verified entities, not websites. How schema.org, Wikidata, sameAs links, and cor...

ChatGPT Shopping: How to Appear in AI Commerce Results
Adam Silva explains how ChatGPT is becoming a shopping engine and what businesses need — structured data, UCP/ACP/AP2 pr...

Multi-Platform GEO: Why ChatGPT, Perplexity & Google AI Cite Different Sources
Only 13.7% domain overlap between ChatGPT and Google AI Overviews. Adam Silva explains why each AI search platform cites...

AEO vs. GEO: What's the Difference and Why It Matters in 2026
Adam Silva breaks down AEO (answer extraction) vs GEO (citation optimization) — two strategies for two AI systems. With ...

The Agentic Commerce Protocols: UCP, ACP, and AP2
Adam Silva breaks down the three protocols powering agentic commerce — UCP for discovery, ACP for checkout, AP2 for paym...
Ready to Build Agentic Commerce Infrastructure?
Start with a free Agentic Commerce Readiness Assessment (ACRA). Our team will assess your current protocol compliance, structured data coverage, and agentic readiness — then map the fastest path to full implementation.




